Did you know that
(34% of callers who hang up will not call back?) or that
(54% of callers believe that a business sounds more professional if there is professional music playing)
Music on hold is key for businesses, impress your clients with bespoke music and informative messaging. Don’t let something a simple as music on hold impact your businesses call efficiency.
Customers are the most important aspect of your business, missing incoming calls can result in a loss of potential business. Music on hold should be part of every business phone system, Don’t let 34% of your calls hang up, as there was no music on hold playing. The use of advertising/ music on hold is becoming a simple yet effective way of informing callers about the products and services your business provides, it’s a great way of informing your customers on any potential changes, which might save the reception staff sometime, as there can be a message for frequently asked questions that can be answered by the music on hold, rather than an employee.
B4BC works with a range of businesses, small and large in supplying various solutions for music on hold and marketing on hold. Do you need a night service to inform callers of your opening hours? Or perhaps you need an auto attendant to improve call routing and caller satisfaction, B4BC is able to assist.
Music on hold will not only increase your businesses profitability but it reduces the number of callers who hang up whilst on hold, it is proven. Music on hold is a great way of maintaining a professional image, whilst keeping callers informed on the latest news and information. An effective music on hold solution can, in fact, be key in adding additional revenues to your business.
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Group 1
10,000 callers were placed on hold, for one minute, in silence.
52% of the callers had dropped off the line.
27% estimated the on hold time exceeded 5 minutes.
18% estimated the on hold time exceeded 3 minutes.
03% estimated the on hold time exceeded 1 minute.
Group 2
10,000 callers were placed on hold, for one minute, listening to music.
13% of the callers had dropped off the line.
56% estimated the on hold time was less than 1 minute.
28% estimated the on hold time exceeded 1 minute.
03% estimated the on hold time exceeded 2 minutes.
Group 3
10,000 callers were placed on hold, for one minute, listening to a professionally tailored MOH production, with dynamic music and script.
02% of the callers had dropped off the line.
81% estimated the on hold time was less than 1 minute.
16% estimated the on hold time exceeded 1 minute.
01% estimated the on hold time exceeded 2 minutes.
– Initial welcome message.
– Advise that calls are being recorded.
– Direct the call “For sales press 1, for accounts press 2”.
– Usually voice only, no music.
– Clear professional greeting to give a great first impression.
– Voice and music track to suit the style of the business.
– Heard while in the queue, transferred or placed on hold.
– 2 minutes of audio, with 2 paragraphs of speech.
– Can be used for when Busy, Closed or emergencies
– Usually voice only, no music.
– Clear professional message to reassure caller.
Best 4 Business is able to create tailored on hold marketing for businesses. We work closely with your business to ensure we convey the information effectively, for example, the solutions you provide, opening times, and whether or not you have deals to promote. Best 4 Business is able to offer a customisable on hold messaging service, which takes advantage of both the knowledge and expertise of your services with industry specialist advice.
94% of marketing budgets are spent on attaining calls.
88% of callers prefer on-hold messages to any other option.
70% of callers hang up after 30 seconds of silence.
34% of callers who hang up due to silence will not call back.
25% of callers stay longer due to on hold messaging.
20% of businesses sales are increased by use of on hold messaging.
Get in touch today to discuss your music on hold requirements.
✓ Professional music
✓ Jazz music tracks
✓ Technology music tracks
✓ Relaxed music tracks
✓ Modern music tracks
✓ Business music tracks
✓ Professional writing
✓ Increase caller retention
✓ Raise product awareness
✓ Increase calls to actions
✓ Inform your customers of changes
✓ Update customers with new offers
Music on hold is key for any business, the stats do not lie, don’t let your customers hang up and go to your competitors. On-hold marketing is becoming one of the most sought-after phone system features for phone systems. Music on hold is key for many businesses, it is the go-to feature for any phone system. 73% of callers would like to hear auto/ music on hold, rather than silence or a beeping. In this day and age music on hold is key for success, driving your businesses sales via inbound calls is key, so don’t let your lack of music on hold, hold you back.
Need more info on bespoke on hold music solutions? Give us a call on 03333 66 33 33 or Contact Us for all your inquiries.
