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How Can Your Business Benefit From Using WebRTC?

August 21, 2020

Best 4 Business Communications Web Real-Time Communication (WebRTC) How Can Your Business Benefit From WebRTC?

How Can Your Business Benefit From Using WebRTC?

What is WebRTC?

Web Real-Time Communication (WebRTC) is an open-source project which can connect people in real-time through web browser and applications. Did you know that your business can benefit from WebRTC technology in many ways? The WebRTC is comprised of various components to enable user-friendly real-time communication. In the last few years, the number of WebRTC users has grown rapidly, and the WebRTC market is expected to reach US$55.12 billion by the end of 2026.

Best 4 Business Communications Web Real-Time Communication (WebRTC)

The benefits of WebRTC for your business 

In the modern world of globalisation where geographical boundaries no more restrict the movement of goods, services and capital, WebRTC has become a vital business tool. Your business can benefit from WebRTC connectivity in many ways. One of the biggest benefits of WebRTC technology is that you can connect with your visitors online using audio and video call, or even send a file. Moreover, the WebRTC data stream is fully encrypted, ruling out any risk of data loss or privacy issues. These factors make WebRTC extremely efficient and practical for communication in our fast-paced world. 

The traditional form of online communications usually means a submission form, telephone number or email address embedded to the website. We have seen this basic form of online communication for many years. However, there is another way to reach your visitors online and generate more sales or leads. With WebRTC technology, you can assist your customers in real-time, from any location, on any device.

We found that over 75% of our customers improved productivity of employees across geographically-dispersed locations due to voice and video conferencing. Our WebRTC solution combines all-in-one efficiency, security and convenience, which are deciding factors for customer’s purchasing decisions since over 66% of B2B and 52% of B2C customers stopped buying after a bad customer service interaction. So far, the mobile segment held a share of 49.0% of the global WebRTC market, which is the result of increased adoption of smartphones. With this in mind, we provide a WebRTC solution which is fully responsive and can be used both on desktop and mobile devices.

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Best 4 Business Communications Web Real-Time Communication (WebRTC)

How can your customers benefit from WebRTC?

We are incredibly dependent on communication in any aspect of our daily life, especially in business. You need the best communications technology on your website to stay connected with your customers and grow your business. By bringing real-time communications to the browser, WebRTC has completely changed the way businesses communicate with their customers online. Your business can benefit using WebRTC as you can connect with your customers effectively and provide a much better customer experience and satisfaction. WebRTC adds a whole new dimension with click-to-call capabilities.

WebRTC works directly in the web browser, eliminating the need to download software and the possibility of confusing users along the way. And it is supported by all modern web browsers. Google Chrome, Mozilla Firefox, Apple Safari and Microsoft Edge support WebRTC. This solution eliminates any compatibility issues, as with just one-click through the web browser, a visitor can join a web conference and interact with multiple agents in real-time. Thanks to the browser compatibility, your customers can benefit using WebRTC.

Providing your customers with the necessary support from the moment they enter your website is now possible through WebRTC’s integrated communication network. Our WebRTC solution allows customers to reach out to a business from a device of their choice, through the most convenient communication channel.

Team collaboration is the biggest benefit of WebRTC for business

The WebRTC solution is integrated with our multi-award-winning VoIP phone system. With our WebRTC-enabled VoIP phone system, each employee can have their own call link, like a DDI for WebRTC, enabling them to launch video and audio calls on the spot, whenever they want.

Smart communications mean greater coordination between teams in an organisation which leads to optimal use of time and resources. The time saved on switching between hardware devices or different applications will give them more time to spend with customers too. We understand that the ultimate goal of every business is to boost sales and maximise revenues for which establishing and maintaining customer loyalty is crucial. The customers expect efficient communications and full control over the way they wish to be communicated. We can help your business to benefit from WebRTC instantly, by helping you bridge the gap between online interactions and traditional telephony and delivering a seamless online experience for the customers. There is no need for any plugins or additional software to be installed, so you and your customers don’t need to worry about any malware or viruses corrupting the data.

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Best 4 Business Communications

Using WebRTC to improve e-commerce customer service

Despite advanced technology that makes e-commerce possible, such as web stores and mobile apps, customer support through live video chat, shopping online is still a lonely practice. How can your e-commerce business benefit from WebRTC?

Our WebRTC solution makes the online experience more personal with live assistance and real-time communications. Now it’s much easier to identify who your customers are and what they’re looking for on your e-commerce website, and giving them an outlet to answer those immediate questions about your products. We know that there is much more to e-commerce than just a good website: the emphasis on the customer and the interaction with the audience is what makes e-commerce business successful. Our WebRTC solution allows you to embed a live chat widget on your website so that you can assist customers quickly and easily, at any place and any time. It helps your business to deliver excellent support, drive more conversions and improve customer experience.

Why choose WebRTC technology for your business?

WebRTC technology for business can bridge up the gap between the customers and revolutionise how businesses communicate online.

1. Customer service

Efficient customer service can make customers feel valued, and they are more likely to return in the future, which allows businesses to benefit from repeat sales and word of mouth marketing. Easily escalate live chat interactions to a web call, video call or co-browsing session at the click of a button. Agents can efficiently manage requests and online engagement through live chat, helping to reduce running costs and streamline overall customer contact through integrations with existing systems.

2. Team management

Large companies have offices based in multiple countries, and all of them need to stay on the same page. Voice and video chat in real-time let them collaborate and communicate regardless of their location. WebRTC technology can also save money as there is no need for meeting rooms thanks to the video conference.

3. Healthcare

In the health care industry, patients and doctors are adopting WebRTC solutions to reduce their commute to the hospital also to improve mobility and device support. WebRTC solutions allow doctors and hospital staff to use collaboration tools everywhere to treat patients virtually. Without having to travel and wait at the doctor’s clinic, the patient can log in to the video conference at the time of appointment while avoiding the risk of catching any infection at the doctor’s clinic.

WebRTC is a useful technology standard for businesses as it enables colleagues to communicate more efficiently and for customers quickly and easily communicate and solve issues with click-to-call and with a variety of features. Watch the video below to learn more about our WebRTC solution.

Why choose Best 4 Business Communications?

With the world moving towards the digital culture, WebRTC technology is the change your business needs. WebRTC technology comes with our VoIP business phone systems allowing you to provide unified communications and customer-centric services directly on your website.

Since 2005, we have been helping SME companies with 50 to 1000+ users grow their businesses through the most innovative WebRTC solutions. We offer a professional WebRTC solution that can transform your website into the core of your business. Let us identify your short term, and long term communication needs to ensure that you choose a solution which supports all the WebRTC-enabled features your business requires. Let’s get a free consultation from our WebRTC technical expert! Click here to read our case studies.

Benefits of Moving to a VoIP Telephony Best 4 Business Communications VoIP IP Phone Telephone System For Business Offices Cloud Phone Collaboration Remote Working SolutionBook a free demo today and learn all the benefits of using WebRTC

It’s always best to have a knowledgeable advisor at hand to assist you with any significant decisions like choosing the right phone system for your business. You can book a free demo today with our telecoms expert and learn how WebRTC services can help grow your business. Discover our collaboration tools along with all the features that you help you work more effectively and efficiently from your home. We are happy to assist in any way we can to support your needs. We can be reached by telephone on 0333 366 3333, or you can e-mail us at, and we will be happy to assist you.